As the “Shared Heritage of China, Shared Voice Across the World” global Chinese-language media alliance’s tour of Tibet continues to unfold, representatives from Chinese-language media outlets in 18 countries visited the historic and modernized Tibet Daily on the morning of July 22. The visit provided a professional and culturally rich exchange that bridged past and present, tradition and innovation.
Founded shortly after the peaceful liberation of Tibet, Tibet Daily is the region’s first daily newspaper. Over the decades, it has borne witness to Tibet’s transformation from poverty to prosperity, while playing a key role in building internal consensus and telling Tibet’s stories to the outside world.
Today, this mainstream media organization rooted in the snowy plateau has undergone a remarkable transformation from traditional print to a comprehensive multimedia matrix. It now operates under a “seven newspapers, one magazine, two websites, two mobile apps, and thirteen WeChat public accounts” structure—positioning itself as the central hub of information dissemination and public opinion guidance on the plateau.
Guided by Tibet Daily staff, the visiting delegation toured the newsroom, international communication center, and platform operations center, gaining firsthand insight into the newspaper’s digital transformation and integrated media operations.
What left a deep impression on many visitors was how the humble mimeographed bulletins of the past have evolved into a robust bilingual Tibetan-Chinese media system centered around Tibet Daily, supported by multiple platforms, languages, and terminals. This evolution not only highlights technological progress but also demonstrates the commitment of Tibetan journalists to upholding integrity while embracing innovation.
“Tibet Daily is no longer confined to being a ‘regional media outlet’ in the traditional sense, but has strategically transformed to tell Tibet’s story on a global stage,” remarked one participant.
Focus on International Communication: Building an Engine for Global Storytelling
During a subsequent symposium, Li Chengye, Director of the International Communication Center at Tibet Daily, shared in detail the newspaper’s international communication strategies and innovations. By building a triadic structure of “proprietary platforms + overseas social media + personal accounts,” the outlet’s “ixizang” accounts have continued to expand their overseas reach, offering authentic, vivid, and heartwarming stories that open a window to Tibet for the world.
“Our goal is not just to export information, but to craft emotionally resonant content that deepens the global impact of telling China’s stories in global languages,” Li emphasized.
Zhang Tao, Director of the Tibet International Communication Center, noted that since its establishment in September 2024, the center has achieved cross-departmental collaboration across content production, platform management, and technical support. It has launched international communication products such as the Tibet Humanities and Geography series and the ixizang video channel. By the end of August, the center also plans to launch its first multilingual app for overseas users, focusing on Tibet’s landscape, cultural richness, and social development.
At the symposium, under the theme “Mutual Learning Among Civilizations and Co-Creation in Integrated Media,” Tibet Daily and Chinese-language media representatives engaged in lively exchanges. Organizers expressed hope to establish closer cooperation with overseas Chinese-language media in areas such as content sharing, brand co-building, and technological integration—jointly developing an international communication framework for Tibet.
Several Chinese-language media representatives expressed strong interest in deeper collaboration, suggesting initiatives such as co-developing themed columns, co-producing documentaries, and hosting dialogue forums to broaden and deepen Tibet storytelling.
“We saw a real, open, and rapidly developing Tibetan media platform—and behind it, a group of dedicated journalists safeguarding culture and values. We’re willing to be the ‘overseas echo’ of stories from the plateau and help more people understand the strength of this land,” remarked a journalist from Europe.
This visit was not only a practical exchange between media organizations, but also a thought-provoking dialogue on cultural confidence, communication responsibility, and the future of media.
From the Tibetan plateau to the global stage, from daily newspaper to international communication matrix, Tibet Daily is responding to the call of the times with firm steps—and is enriching the theme of “Shared Heritage of China, Shared Voice Across the World” with authenticity and depth.
